Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:   The Games have borne their first Internet meme after gymnast McKayla Maroney’s scowl started showing up the Sistine Chapel, among other places. Designer Gavin Alaoen joins digits to discuss.

Source: – video report

Date: Aug 08, 2012


Questions for Discussions:

  • Why is this funny to some people?
  • Do you think the publicity for gymnast McKayla Maroney is positive?
  • From a public relations point of view, how could she capitalize on the publicity generated by this phenomenon?

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