Description: The online advertising industryÃ¢â‚¬â€with all its data on who people are and what they like to buyÃ¢â‚¬â€is a sophisticated animal Ã¢â‚¬Â¦ sometimes. At other times, it looks an awful lot like a gangly adolescent trying to figure out its place in the world.
Date: Aug 10, 2012
Questions for Discussions:
- What is the recipe for a successful online ad, according to the report?
- What are your thoughts on the matter? Explain your thinking.