Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The online advertising industry—with all its data on who people are and what they like to buy—is a sophisticated animal … sometimes. At other times, it looks an awful lot like a gangly adolescent trying to figure out its place in the world.

Source: Businessweek.com

Date: Aug 10, 2012

Link: http://www.businessweek.com/articles/2012-08-10/to-be-or-not-to-be-an-online-ad

Questions for Discussions:

  • What is the recipe for a successful online ad, according to the report?
  • What are your thoughts on the matter? Explain your thinking.

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