Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Apple Inc. (AAPL)’s shares rose to a record and the company’s market value surpassed $600 billion on speculation that production has started on a smaller version of the iPad tablet as well as a new television product.


Date: Aug 17, 2012


Questions for Discussions:

  • What explains the value of Apple stock?
  • What are the sources of revenue that can be derived from their different products?
  • How much risk is there from competing  firms, in your opinion?

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