Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth?

Source: eMarketer.com

Date: Aug 17, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009273&ecid=a6506033675d47f881651943c21c5ed4#1HyYpfzYBJwSEIP2.99

Questions for Discussions:

  • What unique feature does each social network offer marketing managers?
  • Do you believe growth has reached a plateau?
  • Do you think the rankings will change over the next five years?

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