A Weight-Loss Strategy From an Unlikely Pair

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Description:  WHEN Myles Berkowitz first met Steven Kates through a mutual friend in 2006, Mr. Berkowitz had serious doubts about him.

Source: NYTimes.com

Date: Sep 01, 2012

Link:  http://www.nytimes.com/2012/09/02/business/lifesize-a-weight-loss-strategy-from-an-unlikely-pair.html?ref=business

Questions for Discussions:

  • What is the key selling point in this dieting system?
  • Why do you think it is it successfull with consumers?
  • How else would you promote the concept?

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