Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  WHEN Myles Berkowitz first met Steven Kates through a mutual friend in 2006, Mr. Berkowitz had serious doubts about him.


Date: Sep 01, 2012


Questions for Discussions:

  • What is the key selling point in this dieting system?
  • Why do you think it is it successfull with consumers?
  • How else would you promote the concept?

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