Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: For over 100 years, Crayola has mixed and molded crayons in the hopes of encouraging creativity in children.

Source: – video report

Date: Aug 29, 2012


Questions for Discussions:

  • Why do you think crayons and Crayola brand in particular have endured for so many generations?
  • Describe the manufacturing process that was illustrated in the video clip.
  • Why does it lend itself to automation so readily?
  • Can you think of a reason to explain the manual loading of large-boxes of crayons?

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