Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Amazon doesn’t view its new tablets as hardware but more as a way to sell Amazon content as it tries to steal buyers away from Apple.

Source: CNNMoney.com – video report

Date: Sep 06, 2012

Link: http://money.cnn.com/video/technology/2012/09/06/amazon-kindle-fire-service.fortune/

Questions for Discussions:

  • How is Amazon’s marketing strategy similar and yet different in comparison to Apple’s?
  • Are the customers for these two companies the same?

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