Description: Amazon doesn’t view its new tablets as hardware but more as a way to sell Amazon content as it tries to steal buyers away from Apple.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Date: Sep 06, 2012
Questions for Discussions:
- How is AmazonÃ¢â‚¬â„¢s marketing strategy similar and yet different in comparison to AppleÃ¢â‚¬â„¢s?
- Are the customers for these two companies the same?