Description:Ã‚Â In July, Ancestry.com (ACOM) announced that it had uncovered evidence that links President Barack Obama, through his white Kansan mother, to one of the earliest known slaves in North America. ObamaÃ¢â‚¬â„¢s also related to Brad Pitt. The genealogical website says theyÃ¢â‚¬â„¢re ninth cousins. Warren Buffett is family, too. HeÃ¢â‚¬â„¢s ObamaÃ¢â‚¬â„¢s seventh cousin, three times removed. In recent years Ancestry.com has also connected Obama to Sarah Palin, George W. Bush, even Rush LimbaughÃ¢â‚¬â€and theyÃ¢â‚¬â„¢ve got the paper trail to prove it.
Date: Sep 20, 2012
Questions for Discussions:
- Why do you think there is such great interest in knowing ancestry linkages?
- How can Ancestry.com generate more revenues?
- What sort of related businesses might be able to capitalize on these database search services?
- Are there ethical issues related to this business model?