Description: Goya says it became the U.S.’s biggest Hispanic-owned food company by catering to the tastes of varied Latin-American groups.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Date: Sep 19, 2012
Questions for Discussions:
- Summarize the entrepreneurial factors that explain the success of the firm?
- What are the demographic and other factors that suggest the firm will continue to succeed?
- Besides the Hispanic market, who else might be a customer?
- Should the firmÃ¢â‚¬â„¢s marketing strategy be different for the non-Hispanic market?