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Description: Mobile apps can shorten the food chain, skipping grocery stores and connecting farmers directly to consumers.

Source: CNNMoney.com – video report

Date: Sep 27, 2012

Link: http://money.cnn.com/video/technology/2012/09/27/n-farmigo-digital-farmers-market.cnnmoney/

Questions for Discussions:

  • Which marketing functions are being provided by the Internet system that is connecting farmers directly with consumers?
  • How is this system more socially responsible?
  • Do you believe the farmer deserves more than the 20% mentioned in the report currently divided by the industry?

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