A High-End Brand Tries a Different Sales Channel

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Last week, we published a case study about Eve Pearl, an Emmy-winning TV makeup artist who founded a cosmetics company by the same name. In June 2011, with online sales and traffic at her three-year-old Manhattan boutique slower than desired, Ms. Pearl, 46, listened hard when ShopNBC, the nation’s third-largest 24-hour home shopping network, invited her to appear live with some of her high-end products.

Source: NYTimes.com

Date: Oct 03, 2012

Link:  http://boss.blogs.nytimes.com/2012/10/03/a-high-end-brand-tries-a-different-sales-channel/?ref=smallbusiness

Questions for Discussions:

  • Summarize the highlights in this report that should help small businesspeople like Eve Pearl.
  • Are you surprised by any of the suggestions?
  • How else can she improve sales and operations?

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