Description:Ã‚Â Last week, we published a case study about Eve Pearl, an Emmy-winning TV makeup artist who founded a cosmetics company by the same name. In June 2011, with online sales and traffic at her three-year-old Manhattan boutique slower than desired, Ms. Pearl, 46, listened hard when ShopNBC, the nationÃ¢â‚¬â„¢s third-largest 24-hour home shopping network, invited her to appear live with some of her high-end products.
Date: Oct 03, 2012
Questions for Discussions:
- Summarize the highlights in this report that should help small businesspeople like Eve Pearl.
- Are you surprised by any of the suggestions?
- How else can she improve sales and operations?