Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Like most women, Tina Hines has her size — an 8 — and then she has her list of clothes that actually look good on her. Side pockets are out (they make her hips look too wide). Halter tops are difficult (she needs to wear a bra). Defined waists are good, and she likes a bit of Lycra to accentuate her curves.

Source: NYTimes.com

Date: Oct 19, 2012

Link:  http://www.nytimes.com/2012/10/20/business/rent-the-runway-uses-real-women-to-market-high-fashion.html?ref=business

Questions for Discussions:

  • Describe the concept of this website.
  • Who is the target customer?
  • Why do you think the site is successful?
  • How else would you generate revenues from this operation?

Leave a Reply

Your email address will not be published.