Description: Following Nike’s (NKE) abrupt reversal on sticking by disgraced brand ambassador Lance Armstrong, as well as Armstrong’s own resignation today as chairman of the charity he founded, author Daniel Coyle took to Twitter to solicit suggestions for renaming the Lance Armstrong Center at Nike headquarters.
Source: Businessweek.com
Date: Oct 17, 2012
Questions for Discussions:
- Do you agree with Nike’s decision?
- How would you deal with the publicity at Nike?
- What would you advise the foundation?
- What would you advise Lance Armstrong?
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