Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Following Nike’s (NKE) abrupt reversal on sticking by disgraced brand ambassador Lance Armstrong, as well as Armstrong’s own resignation today as chairman of the charity he founded, author Daniel Coyle took to Twitter to solicit suggestions for renaming the Lance Armstrong Center at Nike headquarters.


Date: Oct 17, 2012


Questions for Discussions:

  • Do you agree with Nike’s decision?
  • How would you deal with the publicity at Nike?
  • What would you advise the foundation?
  • What would you advise Lance Armstrong?

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