Description: A father-son connection to the “Gangnam Style†music video has triggered an almost 500 percent rally in shares of DI Corp. since mid-July in Seoul.
Source: Bloomberg.com – video report
Date: Oct 17, 2012
Link: http://bloom.bg/Raq9XR#ooid=QzMXM4NjoT1LDBTKtodI_xi0ejyLWL73
Questions for Discussions:
- How has the popularity of Gangnam influenced stock market values of some companies? Explain this phenomenon.
- Do you think the price increases are sustainable?
- What else might influence these stocks?
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