Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description: A father-son connection to the “Gangnam Style” music video has triggered an almost 500 percent rally in shares of DI Corp. since mid-July in Seoul.

Source: Bloomberg.com – video report

Date: Oct 17, 2012

Link: http://bloom.bg/Raq9XR#ooid=QzMXM4NjoT1LDBTKtodI_xi0ejyLWL73

Questions for Discussions:

  • How has the popularity of Gangnam influenced stock market values of some companies? Explain this phenomenon.
  • Do you think the price increases are sustainable?
  • What else might influence these stocks?

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