Description:Ã‚Â If it werenÃ¢â‚¬â„¢t for the fine print, youÃ¢â‚¬â„¢d never known the two were connected.Ã‚Â On the entire Dark Rye website, the Whole Foods logo is nowhere to be seen. And yet, Vadan Less, co-founder of Dark Rye, says the online magazine does not mean to hide that itÃ¢â‚¬â„¢s published by Whole Foods Market.
Date: Oct 26, 2012
Questions for Discussions:
- Describe the concept of this new form of advertising.
- Do you think it will become a more common format and platform for businesses in the future? Explain your thinking.