Q&A: Is Whole Foods Market spearheading a new form of advertising?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  If it weren’t for the fine print, you’d never known the two were connected.  On the entire Dark Rye website, the Whole Foods logo is nowhere to be seen. And yet, Vadan Less, co-founder of Dark Rye, says the online magazine does not mean to hide that it’s published by Whole Foods Market.

Source: SmartPlanet.com

Date: Oct 26, 2012

Link:  http://www.smartplanet.com/blog/pure-genius/q-a-is-whole-foods-market-spearheading-a-new-form-of-advertising/8951

Questions for Discussions:

  • Describe the concept of this new form of advertising.
  • Do you think it will become a more common format and platform for businesses in the future? Explain your thinking.

 

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