Description:Ã‚Â Brian Rinfret likes imported beer from Germany. He sometimes buys Spaten. He enjoys an occasional Bitburger. When he was 25 years old, he discovered BeckÃ¢â‚¬â„¢s, a pilsner brewed in the city of Bremen in accordance with the Reinheitsgebot, the German Purity Law of 1516. It said so right on the label. After that, Rinfret was hooked.
Date: Oct 25, 2012
Questions for Discussions:
- Describe the global beer industry today.
- How has national branding shifted to global branding?
- What are the other industry trends today?