Description:Ã‚Â As automotive engineering has improved, our rides have gotten quieter. Even non-hybrid cars cocoon their drivers in comfortable silence. But some companies are trying to give motorists a little more motor. The new Ford Focus will have engine noise pumped in when the driver steps on the gas. Other cars, like the BMW M5 and VolkswagenÃ¢â‚¬â„¢s GTI, have done similar things with mixed results. These engine sounds Ã¢â‚¬â€ some real, some recorded Ã¢â‚¬â€ are meant to put the roar back into driving, even when you might not be driving a muscle car. But do they really make a difference to drivers?
Date: Nov 02, 2012
Questions for Discussions:
- What do you think of this product development feature?
- Why does it work?
- What does this say about buyer behavior and decision-making?