Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  As automotive engineering has improved, our rides have gotten quieter. Even non-hybrid cars cocoon their drivers in comfortable silence. But some companies are trying to give motorists a little more motor. The new Ford Focus will have engine noise pumped in when the driver steps on the gas. Other cars, like the BMW M5 and Volkswagen’s GTI, have done similar things with mixed results. These engine sounds — some real, some recorded — are meant to put the roar back into driving, even when you might not be driving a muscle car. But do they really make a difference to drivers?


Date: Nov 02, 2012


Questions for Discussions:

  • What do you think of this product development feature?
  • Why does it work?
  • What does this say about buyer behavior and decision-making?

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