Why emerging markets matter to Medtronic

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Medtronic CEO Omar Ishrak says emerging markets are the ‘most important’ to his medical technology company.

Source: CNNMoney.com – video report

Date: Nov 02, 2012

Link: http://money.cnn.com/video/magazines/fortune/2012/11/02/ldrshp-medtronic-2.fortune/

Questions for Discussions:

  • Summarize the thinking about emerging markets as discusses by Medtronics CEO Omar Ishrak.
  • Why does “cost” play such an important point of consideration regardless of the medical system in any country?

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