Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Social Media driving music world

Source: Bloomberg.com – video report

Date: Nov 03, 2012

Link: http://bloom.bg/PWKiQZ#ooid=JyaHkyNjpRIT-VWB83zJyb9lJEsdy2EO

Questions for Discussions:

  • How has social media affected the marketing of music?
  • Do you think it is now easier or more difficult for artists to find an audience?

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