Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description:  He’s a pro-customer, tightfisted risk-taker who is conditioning Wall Street to embrace his erratic earnings. If you’re running a business with high margins — watch out.

Source: Fortune.com

Date: Nov 16, 2012

Link:  http://management.fortune.cnn.com/2012/11/16/jeff-bezos-amazon/?iid=SF_F_River

Questions for Discussions:

  • What does the article say about Jeff Bezos’ management thinking and style?
  • Why has Amazon succeeded?
  • What does the Amazon brand represent?

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