Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: CNNMoney goes holiday shopping using apps to determine our destinations.

Source: CNNMoney.com – video report

Date: Nov 16, 2012

Link: http://money.cnn.com/video/technology/2012/11/16/mobile-apps-holiday-deals.cnnmoney/

Questions for Discussions:

  • In what ways do you think these apps will change the way people shop?
  • How important is price in the consumer’s buying process?

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