Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: A new soda, Pepsi Special, has just been launched in Japan and contains dextrin, a dietary fiber thought to have fat blocking properties.

Source: CNNMoney.com – video report

Date: Nov 20, 2012

Link: http://money.cnn.com/video/news/2012/11/20/japan-fat-blocking-soda.cnnmoney/

Questions for Discussions:

  • Who do you think the target market would be for this product?
  • Do you think it would be well received in North America?
  • How would you market this product in North America?

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