Description: A new soda, Pepsi Special, has just been launched in Japan and contains dextrin, a dietary fiber thought to have fat blocking properties.
Source: CNNMoney.com – video report
Date: Nov 20, 2012
Link: http://money.cnn.com/video/news/2012/11/20/japan-fat-blocking-soda.cnnmoney/
Questions for Discussions:
- Who do you think the target market would be for this product?
- Do you think it would be well received in North America?
- How would you market this product in North America?
Leave a Reply
You must be logged in to post a comment.