Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: American Eagle is the latest youth-oriented retailer to report strong results, a sign that teens are continuing to shop despite economic worries.

Source: – video report

Date: Nov 28, 2012


Questions for Discussions:

  • Explain the financial results at the firms mentioned in this report?
  • How are they related to the buying behavior of their customers?
  • Do you think their customers are likely to change their buying behavior in response to economic news reports about the “Fiscal Cliff”?
  • What is the “Fiscal Cliff”?

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