Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Lynn Teo is impressed. “It’s funny,” she says, “how just one gesture can make such an impact.”We’ve met at the cafe of the Crosby Street Hotel in lower Manhattan. It’s a few days before Thanksgiving, and the dining room already bustles with extra guests. Noting the noise and my tabletop recorder, Teo asked the hostess for a quieter table. The woman lead us to a private drawing room. Teo’s fascinated by consumer behavior, and clearly revels in observing her own “user” experience. She notes how our hostess’s gesture has ensured her future patronage to this cafe.


Date: Nov 26, 2012


Questions for Discussions:

  • What is “UX”?
  • How should companies incorporate UX into their planning?
  • How should creative work by ad agencies incorporate UX?
  • Does UX call for unconventional organization structure and management?

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