Description:Â Lynn Teo is impressed. â€œItâ€™s funny,â€ she says, â€œhow just one gesture can make such an impact.â€Weâ€™ve met at the cafe of the Crosby Street Hotel in lower Manhattan. Itâ€™s a few days before Thanksgiving, and the dining room already bustles with extra guests. Noting the noise and my tabletop recorder, Teo asked the hostess for a quieter table. The woman lead us to a private drawing room. Teoâ€™s fascinated by consumer behavior, and clearly revels in observing her own â€œuserâ€ experience. She notes how our hostessâ€™s gesture has ensured her future patronage to this cafe.
Date: Nov 26, 2012
Questions for Discussions:
- What is â€œUXâ€?
- How should companies incorporate UX into their planning?
- How should creative work by ad agencies incorporate UX?
- Does UX call for unconventional organization structure and management?