Description: Howard Schultz says he is surprised by how popular the $7 coffee is among Starbucks customers.
Source: CNNMoney.com â€“ video report
Date: Dec 07, 2012
Questions for Discussions:
- Can you explain the success of these expensive brews?
- Who is the target customer?
- What utility is being satisfied by this purchase?
- Do you think other retailers such as McDonalds should offer the same choice of coffees at these premium prices?