Description: Howard Schultz says he is surprised by how popular the $7 coffee is among Starbucks customers.
Source: CNNMoney.com – video report
Date: Dec 07, 2012
Link: http://money.cnn.com/video/news/2012/12/06/n-starbucks-schultz-clover-coffee.cnnmoney/
Questions for Discussions:
- Can you explain the success of these expensive brews?
- Who is the target customer?
- What utility is being satisfied by this purchase?
- Do you think other retailers such as McDonalds should offer the same choice of coffees at these premium prices?
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