Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The Strand Bookstore in New York has held on for over 80 years despite the changing city around it.

Source: – video report

Date: Dec 07, 2012


Questions for Discussions:

  • Describe the similarities and differences between the operations of this book store and online competitors?
  • Who is the target customer for this book store?

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