Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Bloomberg Enterprise is your exclusive look at the leadership and strategy behind America’s most intriguing and growing businesses. This week, how Alter-G founder Sean Whalen is defying gravity with his father’s space-age idea.

Source: Bloomberg.com – video report

Date: Dec 12, 2012

Link: http://bloom.bg/VW7Nzj#ooid=Z5YTBsNzq5GPGYjbHWD0nCyEvAxQtIt8

Questions for Discussions:

  • What are the product development possibilities for this technology?
  • How can the technology help in the medical applications field?
  • How should the technology be sold?
  • Would licensing the technology in order to produce other engineered products make sense?

Leave a Reply

Your email address will not be published.