5,500 people fund Made in USA undies

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Flint and Tinder used Kickstarter to bring men’s underwear manufacturing back to the US, but was surprised by the challenges they encountered.

Source: CNNMoney.com – video report

Date: Dec 17, 2012

Link: http://money.cnn.com/video/technology/2012/12/17/t-kickstarter-flint-tinder.cnnmoney/

Questions for Discussions:

  • How did this company get the needed financing to succeed?
  • How did this approach to financing dove-tail with marketing?
  • Do you think this approach could work with other products?

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