Description: Flint and Tinder used Kickstarter to bring men’s underwear manufacturing back to the US, but was surprised by the challenges they encountered.
Source: CNNMoney.com – video report
Date: Dec 17, 2012
Questions for Discussions:
- How did this company get the needed financing to succeed?
- How did this approach to financing dove-tail with marketing?
- Do you think this approach could work with other products?