Description: Once Instagram courted professional photographers. On Dec. 17, it kicked them in the teeth—or so the reaction to the photo-sharing site’s new terms of service suggests. On Instagram, professional photographers were not pleased.
Date: Dec 18, 2012
Questions for Discussions:
- What happened in this management decision-making fiasco?
- Do you think management believed the decision would be “all right” with the customer base?
- Is the negative publicity manageable?