Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Once Instagram courted professional photographers. On Dec. 17, it kicked them in the teeth—or so the reaction to the photo-sharing site’s new terms of service suggests. On Instagram, professional photographers were not pleased.


Date: Dec 18, 2012


Questions for Discussions:

  • What happened in this management decision-making fiasco?
  • Do you think management believed the decision would be “all right” with the customer base?
  • Is the negative publicity manageable?

Leave a Reply