Watching Searches by Content Fleet Seen Saving Newspapers

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Sixteen hours before Whitney Houston was pronounced dead on Feb. 11, a startup in Hamburg noticed a surge in Web traffic about the American singer after she had been seen drunk and arguing in a Hollywood club. The data analysis company, Content Fleet GmbH, knew Houston would dominate headlines the next day

Source: Bloomberg.com

Date: Dec 16, 2012

Link: http://www.bloomberg.com/news/2012-12-16/watching-searches-by-content-fleet-seen-saving-newspapers.html

Questions for Discussions:

  • How does this technology assist reporters and their newspapers?
  • What is the down-side of everyone in the business following the same trending stories?
  • Do you think this technology will help the newspaper business?

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