Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  If someone is an internet user, there’s a decent chance they are reading the newspaper online. According to comScore, 644 million people worldwide visited online newspaper sites this October, which it estimates to be 42.6% of the world’s internet users. As their business models continue to tilt away from print and toward digital, newspaper outlets around the world are competing to win the attention of this large and growing audience.

Source:  eMarketer.com

Date: Dec 26, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009565#HzQMjHoSOFIWLsZU.99

Questions for Discussions:

  • How are advertising revenues changing for print and online news sources?
  • Are you surprised by the list of top global online news sources?
  • How do you think the news publishing business is going to look in five years time?
  • How do you think pay-walls affect consumer decisions about the sites they visit?

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