Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Shares of Gap continue an upward trend as the clothing retailer acquires high-end brand Intermix.

Source: CNNMoney.com – video report

Date: Jan 03, 2013

Link: http://money.cnn.com/video/investing/2013/01/03/investing-gap-intermix.cnnmoney/

Questions for Discussions:

  • What explains the rise in The Gap’s share value?
  • Do you think the firm’s financial improvements reflect an improving economy in general?
  • Would you recommend buying shares in the firm at this time?

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