Growth in digital to remain in double digits through 2015

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.

Source: eMarketer.com

Date: Jan 09, 2013

Link: http://www.emarketer.com/Article.aspx?R=1009592#SH2CeEcfGTU7hlwu.99

Questions for Discussions:

  • Why do you think these advertising spending trends are growing?
  • How will these trends likely affect non-online media operations?

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