How Oscar Nominations Affect the Box Office

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Nothing quite assures moviegoers that a film is worth watching like a stamp of approval from the Academy of Motion Picture Arts & Sciences. With the nominees for the 85th Academy Awards announced today, the films can expect a January wave of box office sales.

Source: Businessweek.com

Date: Jan 10, 2013

Link:  http://www.businessweek.com/articles/2013-01-10/how-oscar-nominations-affect-the-box-office#r=hp-ls

Questions for Discussions:

  • Summarize the financial affect of Oscar nominations?
  • Do you think their impact on consumer behaivior makes sense?

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