The Dunbar Number, From the Guru of Social Networks

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  A little more than 10 years ago, the evolutionary psychologist Robin Dunbar began a study of the Christmas-card-sending habits of the English. This was in the days before online social networks made friends and “likes” as countable as miles on an odometer, and Dunbar wanted a proxy for meaningful social connection.

Source: Businessweek.com

Date: Jan 10, 2013

Link:  http://www.businessweek.com/articles/2013-01-10/the-dunbar-number-from-the-guru-of-social-networks#r=nav-fst

Questions for Discussions:

  • What is the Dunbar Number?
  • Do you think the theory makes sense?
  • How should managers employ this concept in the organization structure and function of the firm?
  • What else can business managers learn from Dunbar’s research?

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