Description: Most Super Bowl ad stories focus on the advertisers. But the gee-whizzer for SodaStream — an upstart maker of home carbonation machines — may be the guy who is creating its Big Game commercial.
Date: Jan 15, 2013
Questions for Discussions:
- Do you think the SodaStream “concept” is a more socially responsible business model?
- Do you think consumers will be willing to give up the convenience of prepared soda in order to reduce plastic bottle usage?
- What do you think of Alex Bogusky’s involvement as a marketing factor?