Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Most Super Bowl ad stories focus on the advertisers. But the gee-whizzer for SodaStream — an upstart maker of home carbonation machines — may be the guy who is creating its Big Game commercial.

Source: USAToday.com

Date: Jan 15, 2013

Link: http://www.usatoday.com/story/money/business/2013/01/15/soda-stream-super-bowl-commercial-alex-bogusky/1836061/

Questions for Discussions:

  • Do you think the SodaStream “concept” is a more socially responsible business model?
  • Do you think consumers will be willing to give up the convenience of prepared soda in order to reduce plastic bottle usage?
  • What do you think of Alex Bogusky’s involvement as a marketing factor?

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