Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  January is the month when many New Year’s resolutions stand or fall. This year, people are bringing a new ally to the fight to keep their resolve: their smartphones. A December survey by Prosper Mobile Insights found that more than one in four US smartphone or tablet owners—24% of men and 30% of women—planned to use their smart mobile device to help them keep on track with their resolutions.


Date: Jan 15, 2013


Questions for Discussions:

  • What does the list say about the how people are using mobile devices?
  • How different are men and women?
  • What are the business opportunties for mobile application development?

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