Description: Lee’s Music was simply a retail store with a specialist repair arm until Lee’s son, Mike Miltimore, came up with an innovative technique for building stronger, better guitars in a fraction of the time. The company has big plans for its patent-pending design, and is tooling up a manufacturing plant to scale up production. Danny Bradbury caught up with Mr. Miltimore to get the details on Riversong Guitars, a new family venture.
Source: FinancialPost.com – video report
Date: Jan 14, 2013
Questions for Discussions:
- What is the innovative design feature that gives the firm competitive advantage in the manufacturing process?
- Describe the layout and facilities at the firm.
- How can management use the Internet to generate brand awareness and build a sales distribution network through retailers?