Marissa Mayer’s Yahoo turnaround

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Yahoo CEO Marissa Mayer has already put her stamp on the company in a short time and has Yahoo’s revenue growing again

Source: CNNMoney.com – video report

Date: Jan 29, 2013

Link: http://money.cnn.com/video/technology/2013/01/29/t-yahoo-mayer-turnaround.cnnmoney/

Questions for Discussions:

  • How has Yahoo changed over the past few years?
  • Do you think Marissa Mayer’s summation of the future is correct?
  • What services should Yahoo offer in the future?
  • Which other companies might Yahoo partner with in order to satisfy mobile customer demands?

Leave a Reply