Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  America’s romance with triple-decker, gooey cheese- and bacon-laden burgers is officially cooling. Not that we’re all noshing on baby carrots.

Source:  Businessweek.com

Date: Feb 08, 2013

Link: http://www.businessweek.com/articles/2013-02-08/bye-bye-big-burger-diners-try-to-cut-calories

Questions for Discussions: 

  • How are consumer eating behaviors changing?
  • What explains these changes?
  • How have businesses responded?
  • What are some innovations that might provide growth opportunities for new businesses?

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