Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Netflix Inc. (NFLX) will test whether Machiavelli and math are a winning formula as the world’s largest subscription-video service debuts “House of Cards,” its most ambitious step yet into original online-TV programs.


Date: Feb 01, 2013


Questions for Discussions:

  • Describe the change in product strategy by Netflix?
  • What are the risks?
  • What alternative strategies could management consider in light of quickly changing conumer behaviors?
  • What sort of business entertainment landscape do you see in ten years from today?
  • Will Netflix be part of that landscape?

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