Description: Research in Motion’s… excuse me, Blackberry’s… attempts to become “cool” on Wednesday failed to impress investors.
Source: Forbes.com
Date: Feb 01, 2013
Link: http://www.forbes.com/sites/mergermarket/2013/02/01/rim-shot-for-blackberry-maker/
Questions for Discussions:
- Do you agree with the view that BlackBerry is still searching for “cool” in order to compete against Apple and Android devices?
- Should Blackberry try the “uncool” image as suggested in the article?
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