Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   Research in Motion’s… excuse me, Blackberry’s… attempts to become “cool” on Wednesday failed to impress investors.

Source: Forbes.com

Date: Feb 01, 2013

Link:  http://www.forbes.com/sites/mergermarket/2013/02/01/rim-shot-for-blackberry-maker/

Questions for Discussions:

  • Do you agree with the view that BlackBerry is still searching for “cool” in order to compete against Apple and Android devices?
  • Should Blackberry try the “uncool” image as suggested in the article?

 

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