Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Some flower shop owners hate Valentine’s Day, losing money on big orders that flow in from big e-commerce groups like FTD, 1-800-Flowers and Teleflora.

Source: CNNMoney.com

Date: Feb 14, 2013

Link: http://money.cnn.com/2013/02/14/smallbusiness/order-flowers/index.html?iid=SF_SB_Lead

Questions for Discussions:

  • Describe the working relationship between small business shops and e-commerce marketers that feed them orders.
  • How can small business owners deal with these challenges?

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