Description:  Some flower shop owners hate Valentine’s Day, losing money on big orders that flow in from big e-commerce groups like FTD, 1-800-Flowers and Teleflora.

Source: CNNMoney.com

Date: Feb 14, 2013

Link: http://money.cnn.com/2013/02/14/smallbusiness/order-flowers/index.html?iid=SF_SB_Lead

Questions for Discussions:

• Describe the working relationship between small business shops and e-commerce marketers that feed them orders.
• How can small business owners deal with these challenges?