Description: For decades, fashionistas have known that a Birkin bag is a safe style bet — if you can get your hands on one. That demand makes its producer, Hermes International SCA, the surest bet in the luxury industry when it comes to sales growth.
Date: Feb 11, 2013
Questions for Discussions:
- Summarize the financial perfomance of Hermes in recent years.
- What explains this success?
- Would you expect this trend to continue for the near future?
- How would competitors be expected to respond in the marketplace?
- Who is the customer for this category of product?
- What do you think motivates their buying behavior?
- Would you be a buyer of the stock?