Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Tech is fashion’s latest accessory on designer Asher Levine’s smartphone connected clothing.

Source: CNNMoney.com – video report

Date: Feb 15, 2013

Link: http://money.cnn.com/video/technology/2013/02/15/t-gps-clothes.cnnmoney/

Questions for Discussions:

  • What are the new product possibilities for this technology in the fashion and other industries?
  • Why are partnerships with other firms the better way to bring this technoloy to market?
  • What are the managerial risks associated with these sorts of partnerships?

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