Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Nearly one in four paid clicks came from a mobile device in Q4

Source:  eMarketer.com

Date: Feb 22, 2013

Link: http://www.emarketer.com/Article/Steady-Gains-Mobile-Paid-Search/1009686#EqlIRUBFwRKOmTZo.99

Questions for Discussions:

  • What does this report say about the growth of mobile search advertising?
  • How will marketing operations be expected to change as these trends develop?

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