Classic Toys Redesigned to Traverse Generations

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  To Hasbro, no one is too young or too old to play with a Transformers robot, watch a Transformers television show or play a Transformers video game.

Source:  NYTimes.com

Date: Mar 01, 2013

Link: http://www.nytimes.com/2013/03/02/business/hasbro-expands-transformers-brand-into-new-media.html?ref=business&_r=0

Questions for Discussions:

  • Describe the strategic planning at Hasbro.
  • Do you think it is a good way to grow the company?
  • What are the advantages and disadvantages of this thinking?

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