Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Mobile plays a role in more of everyday life for college students. College students have a voracious appetite for mobile apps that help them socialize and communicate. And a November 2012 online survey of 689 US college students conducted by Study Breaks and Campus2Careers finds that they are also committed mobile deal hunters.

Source:  eMarketer.com

Date: Mar 08, 2013

Link: http://www.emarketer.com/Article/College-Students-Deal-Hunt-on-Mobile/1009715#qohCwOZiDjRdAUe7.99

Questions for Discussions:

  • What does the report say about student use of mobile?
  • How can this growth be monitized by online marketers?
  • Is there a special opportunity for social media firms such as Facebook?

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