Lolly Wolly Doodle Shows How to Profit From Social: Tech

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  Brandi Temple, a 39-year-old mother of four, transformed a living-room hobby into a retailer that ships 30,000 kids’ garments a month using online social tools that giant competitors haven’t mastered. Lolly Wolly Doodle Inc., the retailer founded by Temple in 2010, makes most of its sales through Facebook Inc., using the social network to set prices, take orders, forecast production and even market and design clothes.

Source:  Bloomberg.com

Date: Mar 05, 2013

Link:  http://www.bloomberg.com/news/2013-03-05/lolly-wolly-doodle-shows-how-to-profit-from-social-tech.html

Questions for Discussions:

  • What is different about Brandi Temple’s use of Facebook in comparison to larger retailers?
  • Do you think her approach could work for larger retrailers?

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