Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  It was an elite reception at a glittery Manhattan setting: prominent media figures like Gayle King and Lesley Stahl gathered on the 10th floor of the Time Warner Center on Monday night to toast Sheryl Sandberg, the Facebook executive who recently released a book about her life.


Date: Mar 13, 2013


Questions for Discussions:

  • What  are the key points in a SWOT analysis?
  • Do you think the strong brand recognition will allow the firm to build a new life in the digital media age?
  • How would you suggest management plan for the transition and development of digital editions?
  • Are the customers online going to be the same as those in the past who read the print editions?

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